Public Relations

Public Relations

CBP-Membership-Marketing

Visual Impact.
Content Management.
Meaningful Engagement.
A private club’s competition position may be the golf course and an exquisite food & beverage facility, but all private clubs are in the dues business. Private clubs today are faced with the challenge of depending on members to recommend potential members to join the club. The fact remains that the existing aging long-term members have sponsored members over the years and can no longer sustain a waitlist. Most private clubs realize that potential members are coming from those who have recently joined in the past couple years. Cut

We believe that in the ever changing world of golf clubs the competitive landscape is in constant flux, where conversations can start anywhere about the playability and conditions of your course and facilities. Successful clubs communicate the golf experience in ways that appeals to today’s golfer. We actively participate with our clients to reach local markets that drive success.

Once we’ve established your strategic and creative goals, our talented and experienced team of consultants, designers, photographers and content specialists, will work with you throughout every stage of your project, from concept to completion. Together, we’ll develop a compelling story

TARGET ASSESSMENT
We'll compile the necessary market intelligence to understand the competitive landscape and the buying motives based on the demographics of your target audience.

DIFFERENTIATION DEVELOPMENT
Story Development. Effective storytelling helps build brands. Our production capabilities include online content creation and professional video production that will help to expand your club's message. Our brand experts help to ensure that your brand messaging is consistent and communicates effectively to your target audience.

COMPETITIVE POSITIONING
Based on the market assessment and brand positioning, we'll help to identify the niche within the club that uniquely separates you from competing clubs within your geographic comparative market.

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